Krysta is an NYC-based Design Director with a focus on branding, digital experiences, and strategic growth. Having lived across Jakarta, Singapore, and New York, she has developed a distinct ability to 'read the room,' allowing her to bridge the gap between complex briefs and engaging consumer realities. With expertise spanning brand, video, web, experiences, and new business strategy, Krysta builds brand momentum by ensuring every creative solution is both culturally relevant and commercially effective.

Adaptive Auto-X™ ︎︎︎

for MarketAxess

Adaptive Auto-X makes it easier for traders to address the market using AI and smart algorithmic strategies.

Visual Identity GTM Campaign Animated Explainer Interactive App Paid Media Product Launch

Bento Atelier ︎︎︎

Launched an app by designing a build pipeline with AI as every function in the stack. I built a Japanese bento box creator where anyone can compose, customize, and share a handcrafted bento — built from zero to shipped using Google AI Studio, Gemini, Claude, and Stitch as collaborators.

Product Design Vibe Coding Product Launch

Shokuiku 食育 + Okonomi Market ︎︎︎

From magazine to market—shaping a cohesive visual language for food, culture, and learning.

F&B Editorial Design Illustration Product Packaging Store Design

SensAI™ ︎︎︎

for MarketAxess

SensAI processes huge data sets to ensure regulatory obligations are met on every transaction. Using AI, data are processed efficiently and accurately, without errors.

Visual Identity GTM Campaign Video Animation Copywriting Website Paid & Earned Media