Multidisciplinary Design Director based in New York City, helping brands grow through design and communications strategy. Bringing stories to life through branding, digital & physical experiences, motion & video, and visual storytelling—transforming complex ideas into engaging designs.
Services
Art Direction
Brand Identity
Design Systems
Experiential & Events
Illustration
Social & Paid Ads
Strategy
Marketing Campaign
Video Animation
Website



Adaptive Auto-X™ ︎︎︎

for MarketAxess

Adaptive Auto-X makes it easier for traders address the market using its smart algorithmic strategies.

Visual Identity GTM Campaign Animated Explainer Interactive App Paid Media Product Launch






Shokuiku 食育 + Okonomi Market ︎︎︎


From magazine to market—shaping a cohesive visual language for food, culture, and learning.

F&B Editorial Design Illustration Product Packaging Store Design






SensAI™ ︎︎︎

for MarketAxess

SensAI processes huge data sets to ensure regulatory obligations are met on every transaction. Using AI, data are processed efficiently and accurately, without errors.

Visual Identity GTM Campaign Video Animation Copywriting Website Paid & Earned Media





Brand & Design Systems ︎︎︎


A collection of visual identities, design systems, templates, and brand assets for internal and external use.

Visual Identity Design System Logo Design Templates Positioning
Brand Assets





House of Joy Clothing: BokChoy Gang ︎︎︎


A clothing brand that is rooted in tradition, worn for the youth.

Visual Identity Design System Apparel Social Media






Website x Digital






Logo x Branding Systems






Illustrations x Data Visualization





Experiential x Events




Clink Different U.S. Festival (Coming Soon)


© Krysta Amelia 2026 
krystamelia@gmail.com