Krysta is a multidisciplinary design director based in New York City. She help brands grow through design and communications strategy; transforming complex ideas into engaging designs and bringing a brand’s story to life through branding, digital & physical experiences, motion & video, and visual storytelling. Krysta is currently available for contract work, freelance design, and content creation work.

Art Direction
Brand Identity
Design Systems
Experiential & Events
Illustration
Social & Paid Ads
Strategy
Marketing Campaign
Video Animation
Website

Adaptive Auto-X™ ︎︎︎

for MarketAxess

Adaptive Auto-X makes it easier for traders address the market using its smart algorithmic strategies.

Visual Identity GTM Campaign Animated Explainer Interactive App Paid Media Product Launch

Shokuiku 食育 + Okonomi Market ︎︎︎

From magazine to market—shaping a cohesive visual language for food, culture, and learning.

F&B Editorial Design Illustration Product Packaging Store Design

SensAI™ ︎︎︎

for MarketAxess

SensAI processes huge data sets to ensure regulatory obligations are met on every transaction. Using AI, data are processed efficiently and accurately, without errors.

Visual Identity GTM Campaign Video Animation Copywriting Website Paid & Earned Media