If you’re reading this, call me Krysta.
I currently work in New York City as a Design Director, Strategist, and Creative Technologist. I move at the speed of culture and stay tapped into what drives brand relevance—ensuring my design outputs drive growth, engagement, and long-term brand momentum.
I'm Chinese-Indonesian who grew up between Jakarta and Singapore before settling down in New York, so I naturally see things from the outside in—that third-culture perspective shapes how I approach storytelling and solve creative problems, regardless of the medium or format.
I received my BFA in Communications Design from Pratt Institute. When not designing you can catch me cooking it up in the kitchen or ✨making social content! ✨
Thanks for checking out my portfolio. Here’s something cute for your time.
AWARDS & RECOGNITIONS
5x Award Winner for MarketAxess Adaptive Auto-X Telly | Communicator
2x Award Winner for MarketAxess SensAI Telly
YoungGuns20 The One Club for Creativity
Exhibited at 2016 NYCxDesign Show
CLIENTS
Agilent Life Sciences, Ayr Wellness, Baskin-Robbins, CÎROC Vodka, DeLeón Tequila, Dunkin’, Euclid Transactional, First American NCS, Kroger, MarketAxess, Okonomi Market, Rolls-Royce, Takeda, Thrive Culinary Algae Oil, Truvia Sweetener, Tupperware, USDA, Verizon, Vestwell, Wines Bordeaux, Wines of Germany
CAPABILITIES
Art Direction
Brand Identity & Logo Design
Content Creation
Design Systems
Experiential & Events
Illustration
Social & Paid Ads
Strategy
Marketing Campaign
Video Animation
Website & Apps