Content Creation with a Designer’s Touch
As a Design Director, I'm always thinking about storytelling, brand voice, and visual impact. Content creation is where I apply those skills in real-time: crafting videos and social content that merge creativity with strategic thinking at the speed of culture. I help brands communicate clearly, grab attention, and show up authentically on social.
Campaign: WeType Foundry
My Top Five Fonts in 2025
Goal: Spread awareness for WeType, a new foundry that just entered the typography scene.
Insight: Creatives discover and trust new products through peer recommendations more than traditional promotion.
Approach: Integrate fonts into a creator-native trend by spotlighting my personal favorites, positioning the foundry as a trusted recommendation rather than a hard sell.
Brand Campaign: Verizon
Verizon Spoils Me
Goal: Create a social-first video that shows Verizon is THE place to get the best new phone (for free) on the best network.
Insight: We used to open books to connect with characters. Now we open our phones to connect with everyone.
Approach: "Verizon Spoils Me" is a story-driven concept that flips the script on the idea of being a sugar baby. The video opens with a cheeky confession — "I'm a sugar baby" — setting up the audience to expect a juicy reveal.
Brand pitch
Brand Campaign: Heinz
Heinz Happy Hour 🍅🍺
Goal: Get Gen Z to try Heinz Jalapeño Ketchup
Insight: For Gen Z, condiments aren't just accompaniments, they're flavor hacks. Heinz has the equity to move from a background player to a secret weapon.
Approach: Gen Z expects products to flex with their lifestyle. By tapping into a viral TikTok trend, we reframed Heinz as a multi-use upgrade – showing how it can elevate a casual park hang into a DIY michelada moment.
Brand pitch
Brand Campaign: BUBS
CLUB BUBS
Goal: Launch BUBS Candy to the U.S. market by building hype and cultivating an IYKYK sense of exclusivity.
Insight: The fun part about exclusivity is pretending that it's real.
Approach: Tease the launch of "Club BUBS" and invite creators to design their sweetest fits inspired by BUBS candy flavors, turning anticipation into participatory culture.
Brand & event pitch
Tutorial: Adobe
Using Photoshop to Upgrade My Boring LinkedIn Picture
Insight: Aspiring designers are more likely to engage with tutorials when the outcome is playful and trend-driven.
Approach: Frame Adobe Photoshop as a creative storytelling tool, making advanced design tutorials feel accessible, entertaining, and social first.
Tutorial: Adobe
Turn Your Selfie Into a K-pop Album Cover!
Insight: Aspiring designers are more likely to engage with tutorials when the outcome is playful and trend-driven.
Approach: Frame Adobe Photoshop as a creative storytelling tool, making advanced design tutorials feel accessible, entertaining, and social first.
Campaign: UMT/Translation
Flex & Spill: The Details Fans Missed on the NBA 75th Year Ad
Goal: Attract new hires and launch a TikTok series that amplifies UMT/Translation's cultural voice.
Insight: In a world of polished feeds and perfect filters, people crave the behind-the-scenes access, it satisfies curiousity, reveals personality, making them feel "in on it."
Approach: "Flex & Spill" drops viewers inside campaigns, starting with the work itself. Every video uncovers the hidden stories and surprises, making the format endlessly adaptable.
Brand pitch
Tutorial: Adobe
Ever Wonder Who’s Behind Restaurant Menus?
Insight: People are drawn to behind-the-scenes stories that reveal the unseen work behind everyday objects.
Approach: Hook viewers with a question and frame Adobe Illustrator as a creative storytelling tool, revealing the process and the final product
of a menu I designed for a restaurant.
What I bring ✅
Concept development
Creative direction
Content strategy
Audience insight
Video production
Scriptwriting
Content planning
Creative assets
Content I create 🔥
Product demos
Brand campaigns
Lifestyle content
Tutorials & process videos
UGC testimonials
Product reviews