Rebranding for Bibigo
To refresh the branding for Bibigo, a Korean restaurant brand and ready-to-eat consumer goods, we started with research to capture the authenticity of the Bibigo heritage, while keeping it fresh and contemporary. These moodboards reflect that vibrant Korean tradition and drove our stylistic approach.
We chose this fun remix of vintage photography, modern graphics, and minimalist interior. Setting the culinary stage with stylized industrial kitchen, layered with traditional patterns and dynamic typography.
