Adaptive Auto-X from MarketAxess
Adaptive Auto-X is a new MarketAxess product offering that
is powered by machine learning-based and award-winning data signals that determines the most
efficient, effective execution pathway for their client’s orders and trades. This technology helps define and control parameters, while making sophisticated decisions with custom performance reporting. We were tasked to create an animated explainer video that details the function, interface, and overall benefits of this
new technology. 2024 Winner of Two Telly Awards
Gold Winner in Use of Animation
Silver Winner in Products & Services
2024 Winner of Three Communicator Awards
Financial Services for Film & Video, Award of Excellence
Business-to-Business for Film & Video, Award of Distinction
Use of Animation for Film & Video, Award of Distinction
Gold Winner in Use of Animation
Silver Winner in Products & Services
2024 Winner of Three Communicator Awards
Financial Services for Film & Video, Award of Excellence
Business-to-Business for Film & Video, Award of Distinction
Use of Animation for Film & Video, Award of Distinction
Client: MarketAxess
Chief Creative Officer: David Weinstock
Design Director: Krysta Amelia Hartono
Animator: Alec Donovan
Copywriter: Ian Keldoulis
Agency: RF|Binder
Chief Creative Officer: David Weinstock
Design Director: Krysta Amelia Hartono
Animator: Alec Donovan
Copywriter: Ian Keldoulis
Agency: RF|Binder
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