https://krystamelia.com KRYSTAMELIA Tue, 19 Nov 2024 04:49:00 +0000 https://krystamelia.com en https://krystamelia.com/Lead-Bar Wed, 10 Jul 2024 20:57:00 +0000 KRYSTAMELIA https://krystamelia.com/Lead-Bar https://krystamelia.com/Homepage-2025 Tue, 19 Nov 2024 04:49:00 +0000 KRYSTAMELIA https://krystamelia.com/Homepage-2025 Krysta is an NYC-based Design Director with a focus on branding, digital experiences, and strategic growth. Having lived across Jakarta, Singapore, and New York, she has developed a distinct ability to 'read the room,' allowing her to bridge the gap between complex briefs and engaging consumer realities. With expertise spanning brand, video, web, experiences, and new business strategy, Krysta builds brand momentum by ensuring every creative solution is both culturally relevant and commercially effective. Adaptive Auto-X™&nbsp;︎︎︎for MarketAxess Adaptive Auto-X makes it easier for traders to address the market using AI and smart algorithmic strategies. Visual Identity GTM Campaign Animated Explainer Interactive App Paid Media Product Launch <img width="714" height="402" width_o="714" height_o="402" data-src="https://freight.cargo.site/t/original/i/e1f6fa41f19ac95639db01af50a0c2673724d1b88801a79a3583062ad4964404/AutoX_Outro.gif" data-mid="222016680" border="0" src="https://freight.cargo.site/w/714/i/e1f6fa41f19ac95639db01af50a0c2673724d1b88801a79a3583062ad4964404/AutoX_Outro.gif" /> Bento Atelier ︎︎︎Launched an app by designing a build pipeline with AI as every function in the stack. I built a Japanese bento box creator where anyone can compose, customize, and share a handcrafted bento — built from zero to shipped using Google AI Studio, Gemini, Claude, and Stitch as collaborators. Product Design Vibe Coding Product Launch <img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/a844fa2f10f35e922101e29ac2e49b19d81a2963ca34d222f3ad05d1d8c43b92/BentoAtelier_GeminiPrompt.gif" data-mid="247595442" border="0" data-scale="46" src="https://freight.cargo.site/w/600/i/a844fa2f10f35e922101e29ac2e49b19d81a2963ca34d222f3ad05d1d8c43b92/BentoAtelier_GeminiPrompt.gif" />&nbsp;&nbsp;&nbsp;<img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/591403dc2ac9566486c22a91f9712a7cdba668b41260e1f7fa6dc51b4bf9a6f9/BentoAtelier_MobileScroll.gif" data-mid="247595441" border="0" data-scale="46" src="https://freight.cargo.site/w/600/i/591403dc2ac9566486c22a91f9712a7cdba668b41260e1f7fa6dc51b4bf9a6f9/BentoAtelier_MobileScroll.gif" /> Shokuiku 食育 + Okonomi Market ︎︎︎ From magazine to market—shaping a cohesive visual language for food, culture, and learning. F&amp;B Editorial Design Illustration Product Packaging Store Design <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f9f654415861e876390506b23355884a42e86e288aa9e900328aacbf7a8455c8/zine_post7.jpg" data-mid="222016912" border="0" src="https://freight.cargo.site/w/1000/i/f9f654415861e876390506b23355884a42e86e288aa9e900328aacbf7a8455c8/zine_post7.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/091861ec13d603e30cb6af29f55b0b7873abb3bd99553e2a4ade653f704b37d6/OkonomiMarket_thumbnail.jpg" data-mid="244649668" border="0" src="https://freight.cargo.site/w/1000/i/091861ec13d603e30cb6af29f55b0b7873abb3bd99553e2a4ade653f704b37d6/OkonomiMarket_thumbnail.jpg" /> SensAI™&nbsp;︎︎︎ for MarketAxess SensAI processes huge data sets to ensure regulatory obligations are met on every transaction. Using AI, data are processed efficiently and accurately, without errors. Visual Identity GTM Campaign Video Animation Copywriting Website Paid &amp; Earned Media <img width="1921" height="801" width_o="1921" height_o="801" data-src="https://freight.cargo.site/t/original/i/e84ddf5e8790764dfc5986ac7740f0d69758778cbc8a7bcf82c44b511b1cf901/05_SensAI_Phone.jpg" data-mid="222016681" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e84ddf5e8790764dfc5986ac7740f0d69758778cbc8a7bcf82c44b511b1cf901/05_SensAI_Phone.jpg" /> Brand &amp; Design Systems ︎︎︎ for various clients A collection of visual identities, design systems, templates, and brand assets for internal and external use. Visual Identity Design System Logo Design Templates Positioning Brand Assets <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6351f056fa5e5feb814b88c1d9d94d8e8b19210892c220784429a9e8ad845c6a/BrandSprints_NCS_1.jpg" data-mid="222224456" border="0" src="https://freight.cargo.site/w/1000/i/6351f056fa5e5feb814b88c1d9d94d8e8b19210892c220784429a9e8ad845c6a/BrandSprints_NCS_1.jpg" /> House of Rolls-Royce ︎︎︎for Rolls-Royce An immersive luxury brand experience translating Rolls-Royce’s design language into a multi-sensory, high-touch environment. Experiential Brand Experience Spatial Design Environmental Design <img width="4032" height="2400" width_o="4032" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d2b136f69b6675f514589d5c9900e4c2aa2e71b36fe69ee2cc7ffcfc4454e32c/RR_Room2.jpg" data-mid="247558777" border="0" src="https://freight.cargo.site/w/1000/i/d2b136f69b6675f514589d5c9900e4c2aa2e71b36fe69ee2cc7ffcfc4454e32c/RR_Room2.jpg" /> Logo x Design Systems <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6351f056fa5e5feb814b88c1d9d94d8e8b19210892c220784429a9e8ad845c6a/BrandSprints_NCS_1.jpg" data-mid="222224456" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6351f056fa5e5feb814b88c1d9d94d8e8b19210892c220784429a9e8ad845c6a/BrandSprints_NCS_1.jpg" /> Brand &amp; Design Systems Collection ︎︎︎ <img width="1920" height="600" width_o="1920" height_o="600" data-src="https://freight.cargo.site/t/original/i/d62af59f9c886f84f9bfcbda6285fb48e2e312085cdcd79422674f3d87f6e0b6/LogoCompilation_Cover_1920px.gif" data-mid="222224440" border="0" src="https://freight.cargo.site/w/1000/i/d62af59f9c886f84f9bfcbda6285fb48e2e312085cdcd79422674f3d87f6e0b6/LogoCompilation_Cover_1920px.gif" /> Logo + Branding Compilation ︎︎︎ Illustrations x Data Visualization <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f9f654415861e876390506b23355884a42e86e288aa9e900328aacbf7a8455c8/zine_post7.jpg" data-mid="222016912" border="0" src="https://freight.cargo.site/w/1000/i/f9f654415861e876390506b23355884a42e86e288aa9e900328aacbf7a8455c8/zine_post7.jpg" /> Maki Mastery: The History of Sushi&nbsp;︎︎︎ <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6fb28cbea74a04dfd2d2b5c8e6284bd636003f92e74981e9c9a52114ddc0c475/IG-Reading_Post.jpg" data-mid="222016915" border="0" src="https://freight.cargo.site/w/1000/i/6fb28cbea74a04dfd2d2b5c8e6284bd636003f92e74981e9c9a52114ddc0c475/IG-Reading_Post.jpg" />Teeny Bits: Health Guide for USDA ︎︎︎ <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/a9d44320bb4e09f765e9bdce41a06201800bb4f22e5c2da8d9186b88a0ee8703/Sandwich_Thumbnail_1000px.jpg" data-mid="222222737" border="0" src="https://freight.cargo.site/w/800/i/a9d44320bb4e09f765e9bdce41a06201800bb4f22e5c2da8d9186b88a0ee8703/Sandwich_Thumbnail_1000px.jpg" />Sandwich History Infographic&nbsp;︎︎︎ Website x Digital <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/39eae515550d8c81f3e2880672069eccbf713d19eea2a446bd5954c1ace9cfaf/MKTX_20thTimeline.gif" data-mid="222097787" border="0" src="https://freight.cargo.site/w/1000/i/39eae515550d8c81f3e2880672069eccbf713d19eea2a446bd5954c1ace9cfaf/MKTX_20thTimeline.gif" /> <img width="1800" height="800" width_o="1800" height_o="800" data-src="https://freight.cargo.site/t/original/i/78c362f1dd90fe37fca6963488f0c95b17dce4500a3ebfce8def35fdb6534380/ET_Website_MockupA.gif" data-mid="222095936" border="0" src="https://freight.cargo.site/w/1000/i/78c362f1dd90fe37fca6963488f0c95b17dce4500a3ebfce8def35fdb6534380/ET_Website_MockupA.gif" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/99523cc34565b294f8bdcf65ba1205d6b986d6a0fa4e48b53c47a6f8703b4e61/Cabbage_Phone_Mockup.jpg" data-mid="222100040" border="0" src="https://freight.cargo.site/w/1000/i/99523cc34565b294f8bdcf65ba1205d6b986d6a0fa4e48b53c47a6f8703b4e61/Cabbage_Phone_Mockup.jpg" /> <img width="1921" height="801" width_o="1921" height_o="801" data-src="https://freight.cargo.site/t/original/i/49a942bb60470a43b7e746d1027fd3f42877d0bccfa00df46bb976dd45fb8eb5/06_SensAI_Website.jpg" data-mid="222016890" border="0" src="https://freight.cargo.site/w/1000/i/49a942bb60470a43b7e746d1027fd3f42877d0bccfa00df46bb976dd45fb8eb5/06_SensAI_Website.jpg" /> <img width="1443" height="1080" width_o="1443" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9050a2800cc9d86b0cfbc1194dbd0c276df75e1c1c62a6f1f75e1dcfdf1843b2/Cover.jpg" data-mid="222016891" border="0" src="https://freight.cargo.site/w/1000/i/9050a2800cc9d86b0cfbc1194dbd0c276df75e1c1c62a6f1f75e1dcfdf1843b2/Cover.jpg" /> Experiential x Events <img width="1920" height="800" width_o="1920" height_o="800" data-src="https://freight.cargo.site/t/original/i/c653ded5615cf8dce4be33c0c1bb86dba69d60aca1cb449bd2b71ed6ad35862e/DunkinGala_Cover_1920px.jpg" data-mid="222222718" border="0" src="https://freight.cargo.site/w/1000/i/c653ded5615cf8dce4be33c0c1bb86dba69d60aca1cb449bd2b71ed6ad35862e/DunkinGala_Cover_1920px.jpg" />NYC Dunkin’ Gala ︎︎︎ <img width="1920" height="800" width_o="1920" height_o="800" data-src="https://freight.cargo.site/t/original/i/b8eab6f45c9050b68d7dd53f208c7a22d1545363744cf8cc5fff94c963f949d5/EuropeanWines_ThumbnailCover_1920px.jpg" data-mid="222222690" border="0" src="https://freight.cargo.site/w/1000/i/b8eab6f45c9050b68d7dd53f208c7a22d1545363744cf8cc5fff94c963f949d5/EuropeanWines_ThumbnailCover_1920px.jpg" /> Wines of Germany x Bordeaux Wines ︎︎︎ <img width="1920" height="800" width_o="1920" height_o="800" data-src="https://freight.cargo.site/t/original/i/7eabb5f089d8b439a9abfd15a52207e068f30c20e9cbb9022c24c47046440bad/Cover_1920.jpg" data-mid="232831726" border="0" src="https://freight.cargo.site/w/1000/i/7eabb5f089d8b439a9abfd15a52207e068f30c20e9cbb9022c24c47046440bad/Cover_1920.jpg" />Clink Different U.S. Festival (Coming Soon) https://krystamelia.com/About-Me Mon, 01 Jul 2019 03:15:33 +0000 KRYSTAMELIA https://krystamelia.com/About-Me <img width="2843" height="2843" width_o="2843" height_o="2843" data-src="https://freight.cargo.site/t/original/i/dda8223c85c10bc31ba29a46c9972878f93b9269ffee4cb0b74432ee4c8ceefd/IMG_1480.JPG" data-mid="102240992" border="0" src="https://freight.cargo.site/w/1000/i/dda8223c85c10bc31ba29a46c9972878f93b9269ffee4cb0b74432ee4c8ceefd/IMG_1480.JPG" /> Say hellooooo! ︎ LinkedIn ︎︎︎ ︎ Instagram ︎︎︎&nbsp; ︎ Email&nbsp;︎︎︎ If you’re reading this, call me Krysta. I currently work in New York City as a Design Director, Strategist, and Creative Technologist.&nbsp;I move at the speed of culture and stay tapped into what drives brand relevance—ensuring my design outputs drive growth, engagement, and long-term brand momentum.&nbsp; I'm Chinese-Indonesian who grew up between Jakarta and Singapore before settling down in New York, so I naturally see things from the outside in—that third-culture perspective shapes how I approach storytelling and solve creative problems, regardless of the medium or format. I received my BFA in Communications Design from Pratt Institute. When not designing you can catch me cooking it up in the kitchen or ✨making social content!&nbsp;✨ Thanks for checking out my portfolio. Here’s something cute for your time. AWARDS &amp; RECOGNITIONS5x Award Winner for MarketAxess Adaptive Auto-X Telly | Communicator2x Award Winner for MarketAxess SensAI TellyYoungGuns20 The One Club for CreativityExhibited at 2016 NYCxDesign Show CLIENTS Agilent Life Sciences, Ayr Wellness, Baskin-Robbins, CÎROC Vodka, DeLeón Tequila, Dunkin’, Euclid Transactional, First American NCS, Kroger, MarketAxess, Okonomi Market, Rolls-Royce, Takeda, Thrive Culinary Algae Oil, Truvia Sweetener, Tupperware, USDA, Verizon, Vestwell, Wines Bordeaux, Wines of Germany CAPABILITIES Art Direction Brand Identity &amp; Logo Design Content CreationDesign SystemsExperiential &amp; EventsIllustrationSocial &amp; Paid AdsStrategyMarketing CampaignVideo AnimationWebsite &amp; Apps https://krystamelia.com/Adaptive-Auto-X-by-MarketAxess Tue, 27 Aug 2024 02:19:12 +0000 KRYSTAMELIA https://krystamelia.com/Adaptive-Auto-X-by-MarketAxess Adaptive Auto-X by MarketAxess Adaptive Auto-X is a new MarketAxess product offering that is powered by machine learning-based and award-winning data signals that determines the most efficient, effective execution pathway for their client’s orders and trades. This technology helps define and control parameters, while making sophisticated decisions with custom performance reporting. We were tasked to create an animated explainer video that details the function, interface, and overall benefits of this new technology. &nbsp; 2024 Winner of Two Telly Awards Gold Winner in Use of Animation Silver Winner in Products &amp; Services 2024 Winner of Three Communicator Awards Financial Services for Film &amp; Video, Award of Excellence Business-to-Business for Film &amp; Video, Award of Distinction Use of Animation for Film &amp; Video, Award of Distinction Client: MarketAxess Chief Creative Officer: David Weinstock Design Director: Krysta Amelia Hartono Animator: Alec Donovan Copywriter: Ian Keldoulis Sr Production Coordinator: Kelly Paschall Agency: RF|Binder Storyboard &amp; Video Animation <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/030c98eb3e92913f8b8d0c811277f7ee85dffc2b819025c15234403bb539d356/Moodboard2.jpg" data-mid="217013178" border="0" 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src="https://freight.cargo.site/w/720/i/54f1fecce6c86833ac7c5ebcf0ab0fb22489ff3d28ff8adfa8e2195200535f83/AutoX_Toggles.gif" /> <img width="714" height="402" width_o="714" height_o="402" data-src="https://freight.cargo.site/t/original/i/e1f6fa41f19ac95639db01af50a0c2673724d1b88801a79a3583062ad4964404/AutoX_Outro.gif" data-mid="217012757" border="0" src="https://freight.cargo.site/w/714/i/e1f6fa41f19ac95639db01af50a0c2673724d1b88801a79a3583062ad4964404/AutoX_Outro.gif" /> Interactive Website <img width="3840" height="1674" width_o="3840" height_o="1674" data-src="https://freight.cargo.site/t/original/i/d2d2955eb54ec55b968f866cf3e0baab1284a3eaf77d7ccebefdd6e0ca3c4177/AutoX_Website_1.jpg" data-mid="232814859" border="0" src="https://freight.cargo.site/w/1000/i/d2d2955eb54ec55b968f866cf3e0baab1284a3eaf77d7ccebefdd6e0ca3c4177/AutoX_Website_1.jpg" /> <img width="3840" height="1674" width_o="3840" height_o="1674" data-src="https://freight.cargo.site/t/original/i/bd8e3288dbadea1c28694dce4db05fdee5329ad86b4bd0db38cbbddc905f9547/AutoX_Website_2.jpg" data-mid="232814860" border="0" src="https://freight.cargo.site/w/1000/i/bd8e3288dbadea1c28694dce4db05fdee5329ad86b4bd0db38cbbddc905f9547/AutoX_Website_2.jpg" /> <img width="3840" height="1674" width_o="3840" height_o="1674" data-src="https://freight.cargo.site/t/original/i/cef8caf6da4104591618d8c95d42379cee3d5304191b07ade078ab49b09858d4/AutoX_Website_3.png" data-mid="232814877" border="0" src="https://freight.cargo.site/w/1000/i/cef8caf6da4104591618d8c95d42379cee3d5304191b07ade078ab49b09858d4/AutoX_Website_3.png" /> Social and Paid Media Campaign <img width="3840" height="1674" width_o="3840" height_o="1674" data-src="https://freight.cargo.site/t/original/i/833eeab9e0be67e178f9d16147dc267a6e3a586fb58da5b32bd0f5fcf721db41/AutoX_LinkedIn_2.jpg" data-mid="232815770" border="0" src="https://freight.cargo.site/w/1000/i/833eeab9e0be67e178f9d16147dc267a6e3a586fb58da5b32bd0f5fcf721db41/AutoX_LinkedIn_2.jpg" /> <img width="3840" height="500" width_o="3840" height_o="500" data-src="https://freight.cargo.site/t/original/i/592edca47e074ed5c4e49f9da3e17cfc10d3957b0b053c18c8f454b51d23517b/Awards.png" data-mid="232818077" border="0" src="https://freight.cargo.site/w/1000/i/592edca47e074ed5c4e49f9da3e17cfc10d3957b0b053c18c8f454b51d23517b/Awards.png" /> View other work https://krystamelia.com/SensAI-by-MarketAxess Wed, 03 Jul 2024 16:41:00 +0000 KRYSTAMELIA https://krystamelia.com/SensAI-by-MarketAxess Branding &amp; Visual Identity Website Design Marketing and Digital Ads Video Animation Client: MarketAxess Agency: RF|Binder Chief Creative Officer: David Weinstock Design Director: Krysta Amelia Hartono Sr Production Coordinator: Kelly Paschall Copywriter: Ian Keldoulis Animator: Alec Donovan SensAI by MarketAxessRegulators are becoming more focused on the quality of regulatory reporting data. MarketAxess, a leading electronic trading platform for fixed-income trading, came out with a new product that will help traders understand the quality of their reporting data, and how to fix any potential errors. SensAI is an AI assistant that eliminates the guesswork and measures the quality of reporting through an intuitive visual display. SensAI matches both sides of trade and detects differences. It uses sophisticated technology that enables rapid benchmarking against market participants and counterparties. Branding x Product Launch&nbsp; <img width="1921" height="1105" width_o="1921" height_o="1105" data-src="https://freight.cargo.site/t/original/i/5771b7eeebb402d7ffb64afb18da8e3f283f9823389f048e36e5acd7c9594140/02_SensAI_Billboard.jpg" data-mid="214074294" border="0" src="https://freight.cargo.site/w/1000/i/5771b7eeebb402d7ffb64afb18da8e3f283f9823389f048e36e5acd7c9594140/02_SensAI_Billboard.jpg" /><img width="1920" height="701" width_o="1920" height_o="701" data-src="https://freight.cargo.site/t/original/i/3d77ffa70f3a9658c3b3f9a47f64759b39d5a0f655f116b15daae7de89be2364/03_SensAI_Poster-Leaflet.jpg" data-mid="214074295" border="0" src="https://freight.cargo.site/w/1000/i/3d77ffa70f3a9658c3b3f9a47f64759b39d5a0f655f116b15daae7de89be2364/03_SensAI_Poster-Leaflet.jpg" /><img width="1921" height="436" width_o="1921" height_o="436" data-src="https://freight.cargo.site/t/original/i/0e69e736ba541a41e1321f249c9de293dac3e2b698a0fade4b6778b160358864/04_SensAI_ColorPalette.jpg" data-mid="214074296" border="0" src="https://freight.cargo.site/w/1000/i/0e69e736ba541a41e1321f249c9de293dac3e2b698a0fade4b6778b160358864/04_SensAI_ColorPalette.jpg" /><img width="1921" height="801" width_o="1921" height_o="801" data-src="https://freight.cargo.site/t/original/i/e84ddf5e8790764dfc5986ac7740f0d69758778cbc8a7bcf82c44b511b1cf901/05_SensAI_Phone.jpg" data-mid="214074297" border="0" src="https://freight.cargo.site/w/1000/i/e84ddf5e8790764dfc5986ac7740f0d69758778cbc8a7bcf82c44b511b1cf901/05_SensAI_Phone.jpg" /><img width="1921" height="801" width_o="1921" height_o="801" data-src="https://freight.cargo.site/t/original/i/49a942bb60470a43b7e746d1027fd3f42877d0bccfa00df46bb976dd45fb8eb5/06_SensAI_Website.jpg" data-mid="214074298" border="0" src="https://freight.cargo.site/w/1000/i/49a942bb60470a43b7e746d1027fd3f42877d0bccfa00df46bb976dd45fb8eb5/06_SensAI_Website.jpg" /> <img width="692" height="120" width_o="692" height_o="120" data-src="https://freight.cargo.site/t/original/i/47a0b225dc7bf2ab9f4eeb4f463f3b261232e5dc2cd65b79dac7d73db85b3a48/Telly_Logo_Horizontal-2.png" data-mid="214082722" border="0" data-scale="45" src="https://freight.cargo.site/w/692/i/47a0b225dc7bf2ab9f4eeb4f463f3b261232e5dc2cd65b79dac7d73db85b3a48/Telly_Logo_Horizontal-2.png" /> Winner of Two Awards 45th Annual Telly Awards Gold in Use of AnimationSilver in Products &amp; ServicesTelly Awards <img width="318" height="173" width_o="318" height_o="173" data-src="https://freight.cargo.site/t/original/i/883d8750bb4428cba386e1410251aff8cc5303a8760f2a318dae7a43b1899a48/Gold-Badge-copy.png" data-mid="214082766" border="0" src="https://freight.cargo.site/w/318/i/883d8750bb4428cba386e1410251aff8cc5303a8760f2a318dae7a43b1899a48/Gold-Badge-copy.png" /> <img width="318" height="174" width_o="318" height_o="174" data-src="https://freight.cargo.site/t/original/i/2c964abc400e753018da38515a2ccb03a216e3d464a1affe7c47b2ba1b692799/Silver-Badge-copy.png" data-mid="214082767" border="0" src="https://freight.cargo.site/w/318/i/2c964abc400e753018da38515a2ccb03a216e3d464a1affe7c47b2ba1b692799/Silver-Badge-copy.png" /> Video Animation Explainer <img width="1924" height="1182" width_o="1924" height_o="1182" data-src="https://freight.cargo.site/t/original/i/52e5f2bc324db3a0424c7b711292db30b58dbb791023ab32a75b877c82820303/07_SensAI_VideoStoryboard.jpg" data-mid="214074299" border="0" src="https://freight.cargo.site/w/1000/i/52e5f2bc324db3a0424c7b711292db30b58dbb791023ab32a75b877c82820303/07_SensAI_VideoStoryboard.jpg" /> Paid Ad Campaign for US, UK, and Germany View other work https://krystamelia.com/Maki-Mastery-The-History-of-Sushi Mon, 25 Sep 2023 03:06:47 +0000 KRYSTAMELIA https://krystamelia.com/Maki-Mastery-The-History-of-Sushi Maki Mastery: The History of Sushi Working with Yuji Haraguchi of Okonomi Market, I designed and illustrated the first edition of Shokuiku 食育 (Food Education) series. We started off the series with everyone’s favorite, sushi. <img width="3840" height="2014" width_o="3840" height_o="2014" data-src="https://freight.cargo.site/t/original/i/f6204bfda99ee5efaed8665745e3292540b9b9136f36e5452adc868a77abbaaa/Lead.jpg" data-mid="191740364" border="0" src="https://freight.cargo.site/w/1000/i/f6204bfda99ee5efaed8665745e3292540b9b9136f36e5452adc868a77abbaaa/Lead.jpg" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0ac0b5f9a31b84c95ca8a7d86f923b6da2af05d79415a6d31705f3e73dd153f1/img-2.jpg" data-mid="191740359" border="0" src="https://freight.cargo.site/w/1000/i/0ac0b5f9a31b84c95ca8a7d86f923b6da2af05d79415a6d31705f3e73dd153f1/img-2.jpg" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ef78abd1f751b47e84d6fdf4a8a4257bcc23c9af65a39c85376c4da7b0a0b94e/img-1.jpg" data-mid="191740358" border="0" src="https://freight.cargo.site/w/1000/i/ef78abd1f751b47e84d6fdf4a8a4257bcc23c9af65a39c85376c4da7b0a0b94e/img-1.jpg" /> <img width="1920" height="1000" width_o="1920" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ff837c4eb4d39ac0e003ed6489fec0556431db6a383dc200e13f047133a5b5aa/img-6.jpg" data-mid="191740362" border="0" src="https://freight.cargo.site/w/1000/i/ff837c4eb4d39ac0e003ed6489fec0556431db6a383dc200e13f047133a5b5aa/img-6.jpg" /> <img width="1920" height="1000" width_o="1920" height_o="1000" data-src="https://freight.cargo.site/t/original/i/65a58d1bca54a1f4d61837afe13d0402cff3e55fb04eb83d41ff6a973619cd67/img-5.jpg" data-mid="191740361" border="0" src="https://freight.cargo.site/w/1000/i/65a58d1bca54a1f4d61837afe13d0402cff3e55fb04eb83d41ff6a973619cd67/img-5.jpg" /> <img width="3840" height="1388" width_o="3840" height_o="1388" data-src="https://freight.cargo.site/t/original/i/93c9e0f3b0372ce098e79fcdeea8d96b3f64aafcef7ab567ac6851aa4a132d77/img-7.jpg" data-mid="191740363" border="0" src="https://freight.cargo.site/w/1000/i/93c9e0f3b0372ce098e79fcdeea8d96b3f64aafcef7ab567ac6851aa4a132d77/img-7.jpg" /><img width="3840" height="1580" width_o="3840" height_o="1580" data-src="https://freight.cargo.site/t/original/i/a9c11e0a6ecf0ca8376cd4309e9cf919b196342f003eba17f8311ed810ad2083/img-4.png" data-mid="191740571" border="0" src="https://freight.cargo.site/w/1000/i/a9c11e0a6ecf0ca8376cd4309e9cf919b196342f003eba17f8311ed810ad2083/img-4.png" />Okonomi Market Located in Brooklyn, Okonomi Market is a collaboration of Osakana and Okonomi // Yuji Ramen. The market offers a full menu of Japanese bento boxes and mazemen for take-away, along with retail Japanese-grade fish and specialty Japanese groceries. <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/346ffb0eb62128c1611b6a12af7a2c56bfb3442d3362773f8376b4de1a2ea159/img-11.jpg" data-mid="191742145" border="0" src="https://freight.cargo.site/w/1000/i/346ffb0eb62128c1611b6a12af7a2c56bfb3442d3362773f8376b4de1a2ea159/img-11.jpg" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/337a232b89ecb2a2791959589cc139e3c383f4d9e599e57806cee4e9a2c0d222/img-9.jpg" data-mid="191742143" border="0" src="https://freight.cargo.site/w/1000/i/337a232b89ecb2a2791959589cc139e3c383f4d9e599e57806cee4e9a2c0d222/img-9.jpg" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1af155c7c22b47ce255c6bb1a34bf58431002d4babeebfe37b8f85a61ecea04d/img-10.jpg" data-mid="191742144" border="0" src="https://freight.cargo.site/w/1000/i/1af155c7c22b47ce255c6bb1a34bf58431002d4babeebfe37b8f85a61ecea04d/img-10.jpg" /> <img width="1920" height="1015" width_o="1920" height_o="1015" data-src="https://freight.cargo.site/t/original/i/d6924d8c5f358150b49355a86bf34d10c183820780382acdb1f389c25b990bb4/img-12.jpg" data-mid="191742286" border="0" src="https://freight.cargo.site/w/1000/i/d6924d8c5f358150b49355a86bf34d10c183820780382acdb1f389c25b990bb4/img-12.jpg" /> View other work https://krystamelia.com/House-of-Rolls-Royce Fri, 04 Oct 2019 01:33:28 +0000 KRYSTAMELIA https://krystamelia.com/House-of-Rolls-Royce <img width="1920" height="1282" width_o="1920" height_o="1282" data-src="https://freight.cargo.site/t/original/i/84039e59de53f9b22e241febfa3c3e46465dff2ffa48096bedf2c6f5e22de9d4/RR_Pool.jpg" data-mid="51965286" border="0" src="https://freight.cargo.site/w/1000/i/84039e59de53f9b22e241febfa3c3e46465dff2ffa48096bedf2c6f5e22de9d4/RR_Pool.jpg" />Project summary During Monterey’s annual Car Week, Rolls-Royce–one of the motorcars industry leader–held a four-day event for top tier clients and key guests at the RR Villa. The villa was located at a beautiful location with views of the Monterey Bay and Pebbel Beach, California. The graphics and environmental design was inspired by Rolls-Royce’s featured cars of 2018. <img width="800" height="816" width_o="800" height_o="816" data-src="https://freight.cargo.site/t/original/i/fccb484772466d84ecd35d283d147a36f0a21818c0e1b5debd8b1b94edba3845/RR_Cars3.jpg" data-mid="52027023" border="0" src="https://freight.cargo.site/w/800/i/fccb484772466d84ecd35d283d147a36f0a21818c0e1b5debd8b1b94edba3845/RR_Cars3.jpg" /> <img width="800" height="1067" width_o="800" height_o="1067" data-src="https://freight.cargo.site/t/original/i/4c98b88ccf8563c1dd69c404cc696e86ffe500f0bf9dbbfa343057f9dab8c6c2/RR_Car1.jpg" data-mid="51965923" border="0" src="https://freight.cargo.site/w/800/i/4c98b88ccf8563c1dd69c404cc696e86ffe500f0bf9dbbfa343057f9dab8c6c2/RR_Car1.jpg" /> <img width="1891" height="790" width_o="1891" height_o="790" data-src="https://freight.cargo.site/t/original/i/de443ac392be9f2b2f168e1fc9c46d869bc76889249a939f2fffeea723fb2263/RollsRoyce_CustomTableTop.jpg" data-mid="51965134" border="0" src="https://freight.cargo.site/w/1000/i/de443ac392be9f2b2f168e1fc9c46d869bc76889249a939f2fffeea723fb2263/RollsRoyce_CustomTableTop.jpg" /> Bringing the theme to the dining area, I designed a large-scale dining table and a backdrop of the Spirit of Ecstacy greeting the guests. The table above represent the global locations of Rolls-Royce villas. <img width="4032" height="2400" width_o="4032" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d2b136f69b6675f514589d5c9900e4c2aa2e71b36fe69ee2cc7ffcfc4454e32c/RR_Room2.jpg" data-mid="51965288" border="0" src="https://freight.cargo.site/w/1000/i/d2b136f69b6675f514589d5c9900e4c2aa2e71b36fe69ee2cc7ffcfc4454e32c/RR_Room2.jpg" /><img width="1200" height="742" width_o="1200" height_o="742" data-src="https://freight.cargo.site/t/original/i/b52bf336ef34d6d86906a3fc9e164f4e65dc65f6745feabab054a4ba3bd4c3dd/14Capture.PNG" data-mid="54868915" border="0" src="https://freight.cargo.site/w/1000/i/b52bf336ef34d6d86906a3fc9e164f4e65dc65f6745feabab054a4ba3bd4c3dd/14Capture.PNG" /><img width="1197" height="744" width_o="1197" height_o="744" data-src="https://freight.cargo.site/t/original/i/86d75c133bb755fd7e5e05813d0604ea81fd74c52c456e34298bc85d2bccd2b4/15Capture.PNG" data-mid="54868916" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/86d75c133bb755fd7e5e05813d0604ea81fd74c52c456e34298bc85d2bccd2b4/15Capture.PNG" /> <img width="800" height="1044" width_o="800" height_o="1044" data-src="https://freight.cargo.site/t/original/i/35df5c7b9a5d10fa0be65095d1a97dcec3a3f1909e08e460999d9f924b9bf38d/RR_Room1.jpg" data-mid="51965287" border="0" data-scale="72" src="https://freight.cargo.site/w/800/i/35df5c7b9a5d10fa0be65095d1a97dcec3a3f1909e08e460999d9f924b9bf38d/RR_Room1.jpg" /> Process for the ‘Spirit of Ecstasy’I created the iconic Rolls-Royce angel as the backdrop for the dining experience inside the villa. The angel was made out of more than 1,000 glowing stars. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/ee597e44f67a1c31ae792fcb75378971c505b588cf9340f27a985c2d9ae87ed7/RR_Process-Video.gif" data-mid="51965808" border="0" src="https://freight.cargo.site/w/800/i/ee597e44f67a1c31ae792fcb75378971c505b588cf9340f27a985c2d9ae87ed7/RR_Process-Video.gif" /> <img width="800" height="1067" width_o="800" height_o="1067" data-src="https://freight.cargo.site/t/original/i/52dad683606a5e4fbec94fe99369ec7eaad72e4f97e5aa679c07df908627d22e/RR_Table1.jpg" data-mid="51965290" border="0" src="https://freight.cargo.site/w/800/i/52dad683606a5e4fbec94fe99369ec7eaad72e4f97e5aa679c07df908627d22e/RR_Table1.jpg" /> <img width="1920" height="1060" width_o="1920" height_o="1060" data-src="https://freight.cargo.site/t/original/i/0724d78094707b93a8305bee6e8935827f91032a1f0f01b64a0e9d51ec982a5b/RR_Stage.jpg" data-mid="51965289" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/0724d78094707b93a8305bee6e8935827f91032a1f0f01b64a0e9d51ec982a5b/RR_Stage.jpg" /><img width="1832" height="1530" width_o="1832" height_o="1530" data-src="https://freight.cargo.site/t/original/i/65d7313156236349397d0ea46767291088ae0c861ace03f9395bb551b99e0e71/Screen-Shot-2019-10-03-at-10.11.22-PM.png" data-mid="51966041" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/65d7313156236349397d0ea46767291088ae0c861ace03f9395bb551b99e0e71/Screen-Shot-2019-10-03-at-10.11.22-PM.png" /> Studio: LDJ Productions&nbsp; |&nbsp; &nbsp;AD: Anya Ermakova View other work https://krystamelia.com/Brand-Design-Systems-Collection Tue, 23 Jul 2024 03:56:28 +0000 KRYSTAMELIA https://krystamelia.com/Brand-Design-Systems-Collection Brand &amp; Design SystemsIn this collection, I developed visual identities, design systems, brand templates, and visual elements including iconography, color palette, and branded patterns for internal and external use. Each design represents a unique approach tailored to the client's goals, reflecting the creative process and strategic thinking behind the brand’s identity. Karir Lab <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e150f7ea5ae097ebfeee449208e7ff2d7b0afd9c7d3d42dde7a3d9402b330f74/BrandIdentity_Karir-Lab.jpg" data-mid="218988648" border="0" src="https://freight.cargo.site/w/1000/i/e150f7ea5ae097ebfeee449208e7ff2d7b0afd9c7d3d42dde7a3d9402b330f74/BrandIdentity_Karir-Lab.jpg" /> Shin Acupuncture <img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/5b34fe0fc57c1076e7835fc5a6198164724c50c15884b134041720e33d84cff4/BrandIdentity_Shin-Acupuncture.jpg" data-mid="218934480" border="0" src="https://freight.cargo.site/w/1000/i/5b34fe0fc57c1076e7835fc5a6198164724c50c15884b134041720e33d84cff4/BrandIdentity_Shin-Acupuncture.jpg" /> First American National Commercial Services <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6351f056fa5e5feb814b88c1d9d94d8e8b19210892c220784429a9e8ad845c6a/BrandSprints_NCS_1.jpg" data-mid="215106288" border="0" src="https://freight.cargo.site/w/1000/i/6351f056fa5e5feb814b88c1d9d94d8e8b19210892c220784429a9e8ad845c6a/BrandSprints_NCS_1.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b17d961b13e024e00dc69eed29154fd1c56f3e3d42796798080d3024e5f76b93/BrandSprints_NCS_2.jpg" data-mid="215106289" border="0" src="https://freight.cargo.site/w/1000/i/b17d961b13e024e00dc69eed29154fd1c56f3e3d42796798080d3024e5f76b93/BrandSprints_NCS_2.jpg" /> Prometric <img width="1920" height="1123" width_o="1920" height_o="1123" data-src="https://freight.cargo.site/t/original/i/175e3291ecb2a97f6136b60d54d692f116467c47a7e66a8caf45b07565182aa1/BrandSprints_Prometric.jpg" data-mid="216024701" border="0" src="https://freight.cargo.site/w/1000/i/175e3291ecb2a97f6136b60d54d692f116467c47a7e66a8caf45b07565182aa1/BrandSprints_Prometric.jpg" /> View other work https://krystamelia.com/House-of-Joy Mon, 18 Nov 2024 04:33:52 +0000 KRYSTAMELIA https://krystamelia.com/House-of-Joy House of Joy Rooted in tradition. Worn for the youth. House of Joy is a brand is that celebrates Chinese heritage and generational stories, weaving the past into the present through bold, modern designs. Inspired by the richness of classic food ingredients and cultural symbols, the brand aims to honor tradition while reimagining it for today. <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/fe5d2899d6af7e11b11c1d85bea24455775f4c5d5d7b859bec4d3c06f20d3956/GongXiBanner.jpg" data-mid="223050687" border="0" src="https://freight.cargo.site/w/1000/i/fe5d2899d6af7e11b11c1d85bea24455775f4c5d5d7b859bec4d3c06f20d3956/GongXiBanner.jpg" /> Episode 1: Bok Choy Gang Bok choy is more than just a vegetable—it’s a timeless symbol of wealth and resilience in Asian culture. Often overlooked in its simplicity, it carries a deep historical significance. Celebrated in statues and home decor, bok choy represents abundance, as its name in Chinese sounds like “100 wealth.” This humble green packs history. As a food source capable of withstanding harsh winters, it embodies endurance and prosperity, making it a cherished emblem in the community. <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e0553fe22ff37c6fedd1c05afb2bdce687a9d4a24b24cf8c7f3ed52985b867d9/bokchoy2.jpeg" data-mid="224774369" border="0" src="https://freight.cargo.site/w/1000/i/e0553fe22ff37c6fedd1c05afb2bdce687a9d4a24b24cf8c7f3ed52985b867d9/bokchoy2.jpeg" /> <img width="584" height="388" width_o="584" height_o="388" data-src="https://freight.cargo.site/t/original/i/290ba4d32942c43472cbd50a3300c479f4eee7d2e3cef7927d865aedbb26a4d2/0000_bokchoi0.jpeg" data-mid="224774365" border="0" src="https://freight.cargo.site/w/584/i/290ba4d32942c43472cbd50a3300c479f4eee7d2e3cef7927d865aedbb26a4d2/0000_bokchoi0.jpeg" /> <img width="1080" height="1078" width_o="1080" height_o="1078" data-src="https://freight.cargo.site/t/original/i/f86ba751196547d7bee33597bb36052195c01e0b78489f0459e77a9f0a8daa3b/Shirt-BokChoy.jpg" data-mid="223050691" border="0" src="https://freight.cargo.site/w/1000/i/f86ba751196547d7bee33597bb36052195c01e0b78489f0459e77a9f0a8daa3b/Shirt-BokChoy.jpg" /> <img width="1080" height="1078" width_o="1080" height_o="1078" data-src="https://freight.cargo.site/t/original/i/2368b996dcc57bc0c499a2bc842b27f2bd7f031d95b52d32ef48ad93ff88db12/Hoodie-GongXi.jpg" data-mid="223050690" border="0" src="https://freight.cargo.site/w/1000/i/2368b996dcc57bc0c499a2bc842b27f2bd7f031d95b52d32ef48ad93ff88db12/Hoodie-GongXi.jpg" /> <img width="1080" height="1078" width_o="1080" height_o="1078" data-src="https://freight.cargo.site/t/original/i/1891de78b2cfd5ec489e354b53842b689cc1294945c14c5d1ca6fe471bd79a06/Sweatshirt-BokChoy.jpg" data-mid="223050692" border="0" src="https://freight.cargo.site/w/1000/i/1891de78b2cfd5ec489e354b53842b689cc1294945c14c5d1ca6fe471bd79a06/Sweatshirt-BokChoy.jpg" /> <img width="1920" height="800" width_o="1920" height_o="800" data-src="https://freight.cargo.site/t/original/i/01ebe940efd27428197cb3d16c9b47faca6f4e9929605015d67ea5de17c0f37e/IG_Carousel1.jpg" data-mid="223088791" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/01ebe940efd27428197cb3d16c9b47faca6f4e9929605015d67ea5de17c0f37e/IG_Carousel1.jpg" /> <img width="1080" height="1078" width_o="1080" height_o="1078" data-src="https://freight.cargo.site/t/original/i/1164280034defd5c7135cc67c41360956003272b6c95878d41ba2487f1423f16/Hoodie-BokChoy.jpg" data-mid="223050689" border="0" src="https://freight.cargo.site/w/1000/i/1164280034defd5c7135cc67c41360956003272b6c95878d41ba2487f1423f16/Hoodie-BokChoy.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b60b0af3d204ec1241905f8a3872c058f1b083c5f044cb630789c6912598575e/Hoodie-BokChoy-Closeup.jpg" data-mid="223050688" border="0" src="https://freight.cargo.site/w/1000/i/b60b0af3d204ec1241905f8a3872c058f1b083c5f044cb630789c6912598575e/Hoodie-BokChoy-Closeup.jpg" /> <img width="1800" height="801" width_o="1800" height_o="801" data-src="https://freight.cargo.site/t/original/i/149b16f5f6b1309eb0fbb9828a933d52dd82fcfee75487d794422134c07a1516/Phone_Wallpaper.jpg" data-mid="224772387" border="0" src="https://freight.cargo.site/w/1000/i/149b16f5f6b1309eb0fbb9828a933d52dd82fcfee75487d794422134c07a1516/Phone_Wallpaper.jpg" /> <img width="1800" height="800" width_o="1800" height_o="800" data-src="https://freight.cargo.site/t/original/i/0369c5fb72657902e3c39207a65c37f5533b343cfdbc1dfeb2deb24f70544e25/BokChoyGang.jpg" data-mid="223088790" border="0" src="https://freight.cargo.site/w/1000/i/0369c5fb72657902e3c39207a65c37f5533b343cfdbc1dfeb2deb24f70544e25/BokChoyGang.jpg" /> <img width="1350" height="1080" width_o="1350" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62ca5da8f4d1f60c993516ec0ce41d604d621bcc4822aacadcacaa7a4dddff9b/HYE_FB6.jpg" data-mid="224860991" border="0" src="https://freight.cargo.site/w/1000/i/62ca5da8f4d1f60c993516ec0ce41d604d621bcc4822aacadcacaa7a4dddff9b/HYE_FB6.jpg" /> View other work https://krystamelia.com/STOPAAPIHATE Mon, 12 Apr 2021 10:22:14 +0000 KRYSTAMELIA https://krystamelia.com/STOPAAPIHATE #STOPAAPIHATE During the COVID-19 pandemic, the surge in hate crimes against the Asian-American community is alarming. I felt compelled to amplify awareness and share the harrowing realities Asian Americans face today, urging the community to unite against racism. https://stopaapihate.org/https://anti-asianviolenceresources.carrd.co/https://www.aapiprogressiveaction.com/ https://www.advancingjustice-aajc.org/ https://www.imreadymovement.org/ <img width="420" height="217" width_o="420" height_o="217" data-src="https://freight.cargo.site/t/original/i/fd5401182246fd5491eb39f02f7f47f13be56cd9b9aca0ea6ee6ae06f3e02812/Screen-Shot-2021-04-12-at-5.48.58-PM.png" data-mid="104977228" border="0" src="https://freight.cargo.site/w/420/i/fd5401182246fd5491eb39f02f7f47f13be56cd9b9aca0ea6ee6ae06f3e02812/Screen-Shot-2021-04-12-at-5.48.58-PM.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8816644dc6958971b456041dfa8c2acb9aee2c8334f58d932ab865eb4bea2397/CNY2021_01.jpg" data-mid="104975030" border="0" src="https://freight.cargo.site/w/1000/i/8816644dc6958971b456041dfa8c2acb9aee2c8334f58d932ab865eb4bea2397/CNY2021_01.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/76d3981cdeea1b319a98bdb02255001855289b3294db004bd81538a234745269/CNY2021_03.jpg" data-mid="104975032" border="0" src="https://freight.cargo.site/w/1000/i/76d3981cdeea1b319a98bdb02255001855289b3294db004bd81538a234745269/CNY2021_03.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b5641cf60329efdc75eb26e1b15f49c7a5873247ebb68fb584a789289d2b39ab/CNY2021_02.jpg" data-mid="104975031" border="0" src="https://freight.cargo.site/w/1000/i/b5641cf60329efdc75eb26e1b15f49c7a5873247ebb68fb584a789289d2b39ab/CNY2021_02.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/01cfe75a063bdd1d115a9bfc8476df0844c97031494dbebc162fc96cf4e645a6/CNY2021_story_01.jpg" data-mid="104975033" border="0" src="https://freight.cargo.site/w/1000/i/01cfe75a063bdd1d115a9bfc8476df0844c97031494dbebc162fc96cf4e645a6/CNY2021_story_01.jpg" /> <img width="422" height="471" width_o="422" height_o="471" data-src="https://freight.cargo.site/t/original/i/0154ca257b71f0d8597514a1302f2472e888ab41cee079086f4535f2feeb125f/Screen-Shot-2021-04-12-at-5.48.41-PM.png" data-mid="104977238" border="0" src="https://freight.cargo.site/w/422/i/0154ca257b71f0d8597514a1302f2472e888ab41cee079086f4535f2feeb125f/Screen-Shot-2021-04-12-at-5.48.41-PM.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f0e1342d3c40b0475bfa13b9800f1532faaf1776641cc4ed42e9c7b49a0563ca/CNY2021_story_03.jpg" data-mid="104975035" border="0" src="https://freight.cargo.site/w/1000/i/f0e1342d3c40b0475bfa13b9800f1532faaf1776641cc4ed42e9c7b49a0563ca/CNY2021_story_03.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7e94a6eea8976a99b41e39026b077482ccabd684007cc31fe523576a9867eaa6/CNY2021_story_04.jpg" data-mid="104975036" border="0" src="https://freight.cargo.site/w/1000/i/7e94a6eea8976a99b41e39026b077482ccabd684007cc31fe523576a9867eaa6/CNY2021_story_04.jpg" /> I designed wallpaper to honor a slice of the Asian-American experience. Featuring the unassuming Chinese cabbage, or pak choi, a symbol of prosperity in Chinese culture, this piece pays tribute to my grandparents' favorite vegetable, known for its enduring freshness. <img width="591" height="1280" width_o="591" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8728f94097741d6680e6f8ddfd32a81ef5370da5af45481c1e07a04e98006893/IMG_2668.jpeg" data-mid="104975038" border="0" src="https://freight.cargo.site/w/591/i/8728f94097741d6680e6f8ddfd32a81ef5370da5af45481c1e07a04e98006893/IMG_2668.jpeg" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/e505f1f2b1f19c60178b4770e4f785339fde041e3310510c028bd68db5ba23af/IMG_2706.PNG" data-mid="104975039" border="0" src="https://freight.cargo.site/w/1000/i/e505f1f2b1f19c60178b4770e4f785339fde041e3310510c028bd68db5ba23af/IMG_2706.PNG" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/2ef156c54153933c412b76222a70fe89b2af5702c5d5d7f65c908d58e9bd3b44/IMG_2665.PNG" data-mid="104975037" border="0" src="https://freight.cargo.site/w/1000/i/2ef156c54153933c412b76222a70fe89b2af5702c5d5d7f65c908d58e9bd3b44/IMG_2665.PNG" /> With Asian hate crimes in New York skyrocketing by 160%, I crafted graphics to bolster a movement ensuring the safety of Asian women, elderly, and LGBTQ+ individuals. These visuals aim to empower and protect our community, advocating for a world where we can all travel without fear. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/70f4469cd38a310a6e85a4276905f64c684ccf7cb38897a72fa276906ee2f710/Cafemaddycab_Story-01.jpg" data-mid="104975108" border="0" src="https://freight.cargo.site/w/1000/i/70f4469cd38a310a6e85a4276905f64c684ccf7cb38897a72fa276906ee2f710/Cafemaddycab_Story-01.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8d0273cf2532a8128ce12b83be136028d697121d76d945b65ca288b30bec994f/Cafemaddycab_IG-05.jpg" data-mid="104975105" border="0" src="https://freight.cargo.site/w/1000/i/8d0273cf2532a8128ce12b83be136028d697121d76d945b65ca288b30bec994f/Cafemaddycab_IG-05.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/30f3ebd22992fb1199ac0b8d7384289103e171ec92c0344935d09b1214228a5e/Cafemaddycab_IG-02.jpg" data-mid="104975094" border="0" src="https://freight.cargo.site/w/1000/i/30f3ebd22992fb1199ac0b8d7384289103e171ec92c0344935d09b1214228a5e/Cafemaddycab_IG-02.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9217bee855ef7172b6024e109506cd4262b6d8bd249fdbfb2b1534da163a4937/Cafemaddycab_IG-03.jpg" data-mid="104975095" border="0" src="https://freight.cargo.site/w/1000/i/9217bee855ef7172b6024e109506cd4262b6d8bd249fdbfb2b1534da163a4937/Cafemaddycab_IG-03.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7a4c0492c2e7e775143dfb6ef825796b1941ec86b5333415c0b4548f03f6a8ac/Cafemaddycab_IG-04.jpg" data-mid="104975102" border="0" src="https://freight.cargo.site/w/1000/i/7a4c0492c2e7e775143dfb6ef825796b1941ec86b5333415c0b4548f03f6a8ac/Cafemaddycab_IG-04.jpg" /> View other work